Grow, Connect and Engage Your Audience

Take control of your website's success, learn top SEO and CRO strategies, and boost conversions and customer engagement today with our online course.

TAKE THE COURSE

Video

Course curriculum

Here's what you'll learn.

    1. Introduction: How to Make Your Website a Tool for Good

    2. Let's get to know each other!

    1. Part 1: What is Website Optimization?

    2. Quiz 1: Website Optimization

    1. Part 2: Understanding the Sales Funnel

    2. Quiz 2: The Sales Funnel

    1. Part 3: Search Engine Optimization

    2. Quiz 3: Search Engine Optimization

    1. Part 4: Website Perfomance

    2. Quiz 4: Website Performance

    1. Part 5: Conversion Rate Optimization

    2. Quiz 5: Conversion Rate Optimization

What's included?

  • Free
  • 15 lessons
  • Plus SAVE an extra 15% off selected website audits with your course purchase
  • Quick Start E-Guide Downloadable Resource

Our Featured Clients

What you'l learn

Let us give you the guidance needed to make a difference.

  • Learn SEO

    Master the basics of SEARCH ENGINE OPTIMIZATION by learning what web optimization is and the pillars of organic traffic so you can perform keyword research for your website.

  • Drive Traffic

    Learn how to drive organic traffic to your website through keyword research strategies developed for your success.

  • Boost Conversions

    Increase website hooks and decrease barriers to guide users to desired actions online and BOOST CONVERSIONS.

Meet your Instructors

Ashley Kochans & Rachael Kraft have known each other for 20 years and have been supporting clients together for over 6 years. We can't wait to help get you started on your web optimization journey.

Rachael Kraft

I/O Psychology & UX Expert

Rachael Kraft of Kraft Consulting isn’t your average UX guru – she’s a results-driven, data-fueled innovator with a passion for customer experience. Rachael has over 10 years of experience and a Master's in I/O Psychology allowing her to unlock human potential and use data to drive exceptional customer-centric experiences. Rachael has served as the Customer Experience Director at an Amazon Data & SEO Company, and the Sr. Director of Customer Experience at an Electric Vehicle Company, and more. When she’s not optimizing the UX journey, she’s traveling or enjoying breakfast burritos on the beach.

Ashley Kochans

SEO & Digital Marketing Expert

Ashley Kochans of DM for Change and Kochans Consulting is a digital marketer, yoga instructor, and entrepreneur. Both in yoga and Search Engine Optimization, she hopes to explain complicated things accessibly and authentically, so that her whole audience is along for the ride. When she's not maximizing organic traffic, she's cooking organic meals or traveling.

FAQ

  • Is this course good for beginners?

    Yes! This course is a great way for beginners to start learning SEO for their business.

  • Will this course rank me on Page 1?

    Landing at the top of page 1 is influenced by a variety of factors (which we’ll explore in depth in the course!). While we cannot guarantee that you will land at the top of page 1, these strategies are the best ways to set your website up for success and increase your chances of that desired SERP ranking.

  • Is this course good for non-profits?

    Yes! In this course, we offer a bonus section specifically tailored to non-profits (plus a hot tip that could earn you up to $10,000/month in Google Ad money!)

  • Do you offer any other services?

    We get it - you're busy. You want to prioritize marketing, but you can't seem to find the time. If you need an expert to handle all the details from strategy to implementation, we've got your back! From SEO and UX Audits, Traffic Analysis and more, we're here to help. Simply DM us if you need some help!

  • Do you offer any discounts?

    Yes! Our course is currently being offered for a limited-time at a promotional rate of $100 off. PLUS all course participants receive an extra 15% off any of our selected Website Audits, plus the optional opportunity to connect for a free 30-minute call with Ashley and Rachael to answer any personal questions.

  • How long is the course?

    Our course is intentionally designed to be fast and easy so you can spend time on the information that matters. In our course, you will learn top SEO, CRO and Web Optimization strategies from Digital Marketing experts in one hour or less PLUS receive a downloadable Quick Start E-guide to help you throughout your website optimization journey. Need something else to sweeten the deal? All course participants receive an extra 15% discount off any of our selected Website Audits to help get you started on your optimization journey.

  • Do any resources come with the course?

    Yes! All course purchases come with a downloadable Quick Start E-Guide that's designed to support you step-by-step along your website optimization journey.

  • What does support look like?

    Ashley & Rachael are here to support your needs both during and after the course. If you’re ever in need of support, simply reach out directly at [email protected].